SEO & Digital Marketing Certifications

SEO & Digital Marketing

  • Last updated 04/2023
  • Certified Course
SEO

SEO & Digital Marketing

About The Course

The SEO Specialist Masters program is designed to transform you into an effective and industry ready Search Engine Optimization professional. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Master the various facets of SEO, including on-page SEO, link building, content marketing, web analytics, etc. Acquire extensive project experience and the capability to manage and strategize inbound marketing initiatives.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types.

Show More

Who Can Become an Specialist?

SEO Specialist is the right career goal for those seeking leadership positions in inbound marketing. Professionals from the following roles are best suited to become SEO Specialists

  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing & Sales professionals
  • Management, Engineering, Business & Communication graduates

Certificate

  • Duration: 50 Hours
  • Number of Question: 80-100
  • Format: Multiple choices

Prerequisites

  • Basic Knowledge of Webserver
  • Basic HTML, CSS, JavaScript
  • Basic Knowledge of Social Media

Training - Deliverables

  • Training
  • Books
  • CD's
  • Participation Certificate

Topics Covered

  • Introduction to SEO
  • On-Page Optimization
  • Off-Site Optimization
  • Duplicate Content
  • Keyword Research and Competitive Intelligence
  • Design and Architecture
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • SEO Foundations Test
  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging With Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines
  • Social Media Foundations Test
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget and Measurement
  • Content Marketing Foundations Test
  • Introduction to Email Marketing
  • Spam
  • The Mailing List
  • Elements of an Email
  • Measurement
  • Marketing Automation
  • Email and Other Disciplines
  • Email Marketing Foundations Test
  • Introduction to Mobile Marketing
  • Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Mobile and Other Disciplines
  • Mobile Marketing Foundations Test
  • Introduction to PPC
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Options
  • Keyword Research
  • Creating Compelling Ads
  • Measuring Goals and Bidding Options
  • PPC Audit
  • Integrating PPC with Other Disciplines
  • PPC Foundations Test
  • Introduction to Conversion Optimization
  • Building Momentum
  • Understanding Personas
  • Landing Pages
  • Copywriting
  • Designing for Conversion
  • The Conversion Trinity
  • Integrating Conversion with Other Discipline
  • Conversion Optimization Foundations Test
  • Web Analytics Foundations Test
  • Multi-Channel Attribution
  • Organizational Maturity
  • Campaign Tracking
  • Competitive Intelligence
  • Experimentation and Testing
  • Qualitative Research
  • Segmentation
  • Key Performance Indicators (KPIs)
  • Introduction to Web Analytics
  • Google-Specific Techniques and Reports
  • Facebook Marketing
  • YouTube and Video Marketing
Quick Enquiry

Accelerate Your Career Development and Upskill Yourself